Tickets are selling out quickly for f8 '08, so be sure to purchase yours before Monday, July 7th at the discounted rate of $150. On July 7th ticket prices will go up to $250. A limited amount of student tickets are still available at a rate of $50.

You can register here.

Event Details:

Wednesday, July 23rd, 2008
12:00 - 8:00 PM

The Design Center at the San Francisco Concourse
635 8th Street (West Entrance)
San Francisco, CA 94103

Exhibitors:

Interested in exhibiting or sponsorship opportunities at f8? Email f8exhibit@facebook.com.

Press:

Qualified press can send an email to f8press@facebook.com to request a pass.

Questions:

Email f8@facebook.com.

f8 '08 Sessions

The f8 '08 sessions cover three different tracks with four sessions per track.

Track 1: User Experience

Introducing the New Facebook Profile & More

In this session, you will learn everything you need to know about the new Facebook profile, Feeds and other changes to Facebook Platform, including new authorization and user permissions. Learn how to successfully modify your applications to take advantage of the new integration points.

Integrating Facebook Connect into your Website

Since 2006, Facebook Platform APIs have supported integration into your website to make your site social. In this session, we will walk through the new features that will be available with Facebook Connect. Learn how Facebook Connect can help you socialize and streamline your website using trusted authentication, real identity, friends access, and dynamic privacy.

Building Great Applications on Facebook

Over 24,000 applications have been launched on Facebook Platform in the last year. In this session, we'll discuss guiding principles and best practices for designing great social applications that stand out. Hear from other developers on what they’ve learned and done to create compelling user experiences.

Design and User Experience at Facebook

At Facebook, we are constantly working to make Facebook easier and more efficient for more than 80 million active users. Hear directly from the Facebook Design team on how we think about design and user experience at Facebook and how you can apply this to your applications for a seamless integration. The team will cover how Facebook designed its earliest applications such as Photos and Events.

Track 2: Technical

Advanced App Building

It's easy to build a simple Facebook app in a couple hours, but successful developers spend a lot of time understanding the ins and out of Platform. In this talk, engineers behind Facebook Platform will reveal the inside tricks for putting together a responsive, robust application. Fast track your application by learning the caching features of FBML, advanced features of FBJS, smart uses of the API, and more.

Feed and Social Distribution

One of the most powerful features of designing for Facebook Platform are the social distribution channels. With the new Facebook profile, learn how to design great Feed stories that take advantage of Feed templates and new story sizes. We'll walk through examples of useful requests and notifications – and not-so-useful ones too.

Building to Facebook Scale

Learn how Facebook scales some of our key services to handle hundreds of millions of requests per day. We'll talk about our News Feed system and how it fits into the rest of our site's architecture through tools like Thrift and Scribe.

Made for Mobile

Mobile devices are opening up and creating new opportunities to build Facebook applications that extend beyond the Web. We’ll talk about methods for mobile development and engage in a Q&A on how to get started.

Track 3: Business

Building a Business on Facebook / Metrics & Analytics

In this session you will learn everything about how to build a business on Facebook Platform and measure your success. Hear first-hand from developers who are doing it and learn more about the vision behind creating businesses on Facebook Platform from Facebook Director of Monetization, Tim Kendall. Developers will explain the different approaches they've taken to building business models, such as advertising, e-commerce and consulting. A Facebook Platform engineer will join to provide a deeper look at the metrics available on Platform for measuring user and business growth.

Marketing your Application on Facebook

You've developed an application. Now what? This session will cover end-to-end marketing and distribution of your application on Facebook, from leveraging deep understanding of metrics and analytics to optimize your user experience to leveraging Facebook marketing tools. We'll guide you through the tools that will help you optimize your distribution and share some best practices to increase the virality of your application.

Entrepreneurship on Facebook Platform

The tools for success as an entrepreneur have never been more accessible than with Facebook Platform. Learning how to raise funding, build a team, and achieve success as an entrepreneur is an important part of building a business on Facebook Platform. In this session you'll hear from industry luminaries in venture capital and seasoned, multi-company entrepreneurs that will reveal the secrets of their success on Facebook Platform.

fbFund: A Look Inside -- Seeding Opportunity on Facebook Platform

Learn about the inner workings of fbFund and see what the grant winners are developing. FbFund representatives will share insight into the selection criteria, goals and the lessons learned in building an all-new fund for Facebook Platform. Learn more about the fbFund Developer Competition where your application can earn up to $250,000.

Privacy is at the core of Facebook.

Because we provide users with rich privacy controls and respect their choices, users feel safe using Facebook to share their information with their friends. By opening up Facebook through Platform, developers have the opportunity to innovate on top of this information. In exchange, developers commit to treating user information with the same respect that users expect of Facebook. Our Developer Terms of Service strictly limit use of user data and serves as guidelines to these expectations.

Facebook works to help clarify standards and maintain user trust in applications available on Facebook through technical and manual means. Recently, we suspended Top Friends, one of the most popular applications on Facebook. This application violated user privacy by displaying some profile data to people who should not otherwise have been able to see the information. Though the application developer insists that this violation was not intentional, the seriousness of the violation required us to take immediate action.

We don’t take lightly that millions of users lost their access to this application. Because so many people interact with Top Friends on a daily basis, our immediate action to suspend the application was vital in protecting users and assuring them that their confidence in Facebook and the applications on Facebook Platform are well-placed.

This situation demonstrates the importance for continued vigilance on our part and the part of developers who build applications on Facebook Platform. In the coming weeks, we will be increasing our efforts to educate the developer community about our specific policies and the policies and programs developers need to put in place in order to uphold the guiding principles of Platform.

Facebook Platform is a tremendous opportunity for us as a community to provide great social applications to the world. All of us – Facebook, developers, and users – share a joint responsibility to ensure respectful and transparent experiences on Facebook.

f8 registration is now live!

Please join us at f8 '08 for an awesome day of learning, hacking, collaboration and diversion. The Platform team is working hard to put together eight hours of rich content for you this year, and we are incredibly excited about the community coming together.

Event Details:

Wednesday, July 23rd, 2008
12:00 - 8:00 pm

Space is limited so please sign-up ASAP as registration will close once we reach capacity. Register before Monday, July 7th, for the early-bird fee of $150; after July 7th the fee will be $250. A limited amount of student tickets are available for a $50 fee.

More information is available on the Registration Page.

Exhibitors:

Interested in exhibiting or sponsorship opportunities at f8?
Email f8exhibit@facebook.com.

Press:

Qualified press can send an email to f8press@facebook.com to request a pass.

Questions:

Email f8@facebook.com.